The Challenge: The Tannery had opened its doors to new student associates and clients, but the Kent community was still wondering whether The Tannery had something to do with making leather or getting that summer glow.
The Solution: After The Tannery creatives put their heads together (We had to say it!), they created a simple, expressive postcard to invite community members to an open house and give them a glimpse of The Tannery’s creativity.
The Challenge: AAF-Cleveland invited The Tannery to create the cover for its monthly newsletter, Portfolio, for January 2010.
The Solution: Rather than showcase some of The Tannery's own creative work, it chose to focus on a concept everyone, not just advertisers, could relate to: sticking a fork in the year 2009, the year of layoffs, H1N1 and hurricanes, and serving up 2010. The Tannery's Portfolio cover featured a striking graphical depiction of this concept.
The Challenge: No, this has nothing to do with carat counts or emerald cuts. Diamond Shine, a company that manufactures industrial car wash solutions, needed a Mohs-mighty logo for its family of tire shine products.
The Solution: The Tannery crafted this logo, modeled from Diamond Shine's corporate logo, and gave it its own luster.
The Challenge: Sue Valentine, CEO of A Difference in Dining, never thought of her catering service as a "real" business. She was more concerned with the flavor of her foods than that of her business identity.
The Solution: Simmering Sue's family legacy of home cooking with a pinch of purple (Sue’s favorite color) created a genuine identity for A Difference in Dining.
The Challenge: The Portage County Board of Developmental Disabilities helps people accomplish goals and live with confidence. The Tannery needed to design a logo that encapsulated PCBDD’s (com)passion.
The Solution: Sometimes solutions are right in front of us, and it only takes us a second look to find them. Neither the words nor the images of PCBDD’s logo can be fully appreciated at a glance. The helping hands become gentle doves and a colorful emphasis highlights the words Develop Abilities.
The Challenge: Bridals by Philvens’ previous logo was difficult to read, but owner Venus Young loved it. Letting go of the logo she’d had for better or for worse wasn’t easy.
The Solution: Through the manipulation of figure-ground, the logo, which Venus loves and cherishes, features a wedding dress that doubles as a wedding ring.
The Challenge: How do you connect with college students if you don’t have their email addresses or cell phone numbers and aren’t friends with them on Facebook?
The Solution: All across Kent State University, The Tannery staged mini campus invasions focused on engaging students in conversation about the perks of living at Campus Pointe. And giving out Campus Pointe swag really attracted attention.
The Challenge: When customers walk into Portage Community Bank, they are greeted by name. A bank that is just as concerned with customer satisfaction as it is with its own financial performance must display this quality in its annual report.
The Solution: A simplified illustration of the bank’s building front, along with phrases supplementing Portage Community Bank’s belief in “Neighbors serving Neighbors,” showcased everything the bank strives to do for the community.